A New Chapter: The Launch of Style by Cat
There’s something both thrilling and humbling about starting fresh. After years of styling clients under my former company, I’m so excited to officially introduce you to Style by Cat! A new chapter that reflects not only where I am in my career, but also where the world of personal style is headed.
This rebrand has been months in the making, and while the name and look are new, the heart of what I do remains the same: helping people feel like the best version of themselves through style. Fashion has always been my language, my way of telling stories, and my tool for building confidence, and I can’t wait to keep sharing that passion with you in an even bigger way.
Why The Change?
When I first began styling, my work was rooted in in-person services: closet edits, shopping sessions, and one-on-one styling for individuals navigating career shifts, life transitions, or simply wanting a wardrobe refresh. Over the years, I’ve been fortunate to work with so many incredible clients, and in that time, I realized a few things:
Style is not one-size-fits-all. It’s deeply personal, evolving alongside our lives.
Access matters. People want guidance not only in person but also virtually, so they can connect with me wherever they are.
I want my clients to get a better sense of who I am and not only connect with my services but with me as a personal stylist, mom, and business owner.
Style by Cat was born from those realizations. It’s a brand that feels more aligned with who I am today and with the services my clients are looking for.
What’s New
With this rebrand, I’m expanding beyond the traditional, one-on-one styling model to create more opportunities for connection, inspiration, and collaboration. Here’s what you can expect moving forward:
✨ New Partnerships: I’m thrilled to be collaborating with both local and national brands to bring my clients more curated shopping opportunities and exclusive insights. From styling features to brand spotlights, these partnerships will add a fresh dimension to the work I do.
💻 Virtual Styling Services: For clients outside of Washington, DC, MD and VA or for those who prefer the convenience of working online, I’m launching a suite of virtual styling offerings. Think: digital closet edits, shoppable lookbooks, and personalized style guidance that you can access from anywhere.
🛍️ Curated Shopping Links: I’ll be rolling out digital style edits and curated collections through new platforms (stay tuned!), making it easier than ever for clients and readers to shop pieces I love and recommend.
📣Updates + Inspiration Hub: The style blog will serve as a home base for style insights, seasonal trend roundups, behind-the-scenes updates, and practical tips to help you approach your wardrobe with more confidence and ease.
STYLE BY CAT
Looking Ahead
This rebrand feels like more than a business update, it’s a reflection of growth, creativity, and possibility. Style by Cat is about creating a bridge between luxury and accessibility, blending a high-fashion lens with a warm, approachable edge. My hope is that whether you’re looking for a complete wardrobe transformation or simply seeking a spark of inspiration, you’ll find value here.
Most importantly, I want to say thank you. To my longtime clients who’ve trusted me to edit, refine, and reimagine their style, you’ve been the foundation of this business. To those of you discovering Style by Cat for the first time, welcome, I’m so glad you’re here!
This is only the beginning, and I can’t wait to share what’s ahead: new services, exciting partnerships, and plenty of style inspiration.
Here’s to fresh starts, bold choices, and the beauty of personal style.
— Cat